[PDF] The Growth Matrix PDF in English
The Growth Matrix categorizes a company’s products into stars, cash cows, question marks, and dogs based on market share and growth rate, providing a framework to guide strategic resource allocation.
| PDF Title | The Growth Matrix |
| Language | English |
| Pages | 9 |
| File Size | 205 KB |
| Format | |
| Source | bcg.com |
| Price | Free |
About PDF
- It is a chart to analyze a company’s product portfolio based on market share and growth rate.
- Products are categorized as stars, cash cows, question marks, or dogs.
- Stars have high growth and market share – invest to become future cash cows.
- Cash cows have a high share but slow growth – generate profits.
- Question marks have potential but uncertain futures. Dogs have low share and growth – divest.
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