[PDF] The Growth Matrix PDF in English

The Growth Matrix categorizes a company’s products into stars, cash cows, question marks, and dogs based on market share and growth rate, providing a framework to guide strategic resource allocation.

PDF TitleThe Growth Matrix
File Size205 KB

About PDF

  • It is a chart to analyze a company’s product portfolio based on market share and growth rate.
  • Products are categorized as stars, cash cows, question marks, or dogs.
  • Stars have high growth and market share – invest to become future cash cows.
  • Cash cows have a high share but slow growth – generate profits.
  • Question marks have potential but uncertain futures. Dogs have low share and growth – divest.

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