[PDF] The Growth Matrix PDF in English

The Growth Matrix categorizes a company’s products into stars, cash cows, question marks, and dogs based on market share and growth rate, providing a framework to guide strategic resource allocation.

PDF Title	The Growth Matrix
Language	English
Pages	9
File Size	205 KB
Format	PDF
Source	bcg.com
Price	Free

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About PDF

It is a chart to analyze a company’s product portfolio based on market share and growth rate.
Products are categorized as stars, cash cows, question marks, or dogs.
Stars have high growth and market share – invest to become future cash cows.
Cash cows have a high share but slow growth – generate profits.
Question marks have potential but uncertain futures. Dogs have low share and growth – divest.

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This PDF is free to download from public sources and can legally be used for education. We follow copyright laws and only share books that are free to use for school, teaching, and self-study. If you have concerns about the book's source or use, please contact us at [email protected].